“SHR has counted on Ellison’s expertise over the years for qualitative and quantitative research projects, and the company has always delivered beyond expectations.”
Penny Pierce, Research Manager,
SHR Perceptual Management
Specialties: Sports
Sports is the business of fun – and we like to have fun. We’ve had the chance to work with a variety of sports over the years, including hockey, golf, billiards, collegiate sports, and auto racing.
We’ve conducted research for the NHL’s Los Angeles Kings and Phoenix Coyotes, Billiard Congress of America, Pike’s Peak International Raceway, American Poolplayers Association, Roller Hockey International, ProLink/ParView, Women's Soccer LLC, the Western Athletic Conference, and Adrenalin, Inc., among others. We’ve helped clients evaluate potential new logos, measure fan interest, attract new business, and develop new products and services.
We understand the fan’s perspective, as well as the business perspective of sports. And it certainly doesn’t hurt that we have avid sports fans on staff (with multiple fantasy football, baseball, and basketball championships, we might proudly add).
Maybe we never got to play for the Steelers or Diamondbacks, but we’d certainly be happy (and well prepared) to do research for them – or for your team. Put us in, coach!

