“Ellison Research provided significant support to LifeWay Christian Resources through both quantitative and qualitative studies. Their exceptional research skills well equipped the company to design, implement, and interpret comprehensive surveys on a quick turn-around schedule.”
Woody Murray, Brand Manager,
LifeWay Christian Resources
Specialties: Branding Research
A brand is the collective expression of consumers' core perceptions (built emotionally and experientially) about the product or service.
We have helped some of the world’s great brands understand how they are perceived by consumers:
- We regularly work with consultants and branding agencies that need research expertise for brands such as BMW, Dove Chocolates, Dodge, Audi, and Samsung.
- We have designed and conducted brand equity tracking studies for clients including Hibernia National Bank (a $20 billion financial services company in the southeastern US), Hancock Bank and LifeWay (one of the largest religious publishers and retailers in the world).
- We frequently serve General Motors’ Brand Research department with both qualitative and quantitative methodologies.
- We have conducted many individual brand research projects for clients to help them design new logos, build taglines, craft brand messages, create brand strategies, and position themselves favorably in the minds of consumers.
We understand branding as more than an industry buzzword; it’s an indispensable foundation on which marketing, design, service, organizational culture, and even product development are built.
Let us help you build your brand through insightful research services.
